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Trendy coffee-drink joint-ventureTrendy coffee-drink joint-venture The popularity coffee based products are experiencing at the moment made four Danish companies to enter into a partnership and develop the new ice-coffee-drink; Caffetino. The companies behind Caffetino are Byro Marketing A/S, Peter Larsen Coffee A/S, the distribution company JDI, and Design Connection. The small trendy Caffetino-bottles are to be launched at selected Scandinavian restaurants and bars, and afterwards European restaurants. “Contrary to most new producers it is to our advantage that we have at our disposal a broad range of competences developed through several years,” says Niels Sønderby, partner and CEO at Byro Marketing. Caffetino is based on coffee with caramel, cream and 4.6 percent alcohol added. “-The fat content of 1.8 percent makes the product ideal for the weight conscious consumers as well,” comments Niels Sønderby. Source:Børsen – www.borsen.dk
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