Hamburger giant launches Swedish offensive
The Miami-based company recently started showing a profit in its
Swedish business for the first time since 1991 and is now
determined to cement its position on the country’s fast food
market.
Stefan Eriksson, managing director for Burger King in
Scandinavia, said: “Over the next few years we’re expecting to open
ten restaurants a year in Scandinavia and the majority of these
will be in Sweden.”
This represents a rapid acceleration of the company’s expansion
and is likely lead to the creation of 1,200-1,500 new jobs.
In 2004 Burger King has opened three new restaurants in Sweden – in
Trollhättan, Göteborg and Glumslöv in Skåne. A fourth is soon to
open in Helsingborg.
Burger King has long been overshadowed in Sweden by its U.S.
archrival McDonald’s. But while McDonald’s expansion has slowed
lately, Burger King’s new offensive could double its number of
Swedish outlets, which currently number 49, by 2010.
Burger King has Swedish sales of €55 million. Stefan Eriksson said
he was aiming for this figure to reach €100 million within five to
six years.
Source:
Invest in Sweden Agency -
www.isa.se
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