IKEA goes organic

The Swedish well known furniture retailer IKEA is a major player in the Swedish food export. Through IKEA Food Services many people around the world get in touch with Swedish food at the IKEA restaurants and in the in-store food shops, Swedish Foodshop. Now IKEA Food Services has launched an organic campaign. Standard groceries are to be replaced by organic varieties.

IKEA started their project by launching organic coffee, followed by strawberry/ orange jam and blue cheese. The coming winter IKEA will launch organic snaps (schnapps),  and the meat sauce that will be served at the Ikea restaurants will also be certified organic.

The biggest supplier of food to Ikea Food Services is the Swedish company Dafgårds, they produce meatballs and the meat sauce for example. The Snaps that will be sold in IKEA Foodshops will be produced by Reimersholms and will be sold under the brand Tällbergs.   

IKEA is the single largest Swedish food exporter and an important trend setter in the international market.

Source: www.dagenshandel.se, www.reimersholms.se

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