BioGaia signs agreement in USA

BioGaia has signed an agreement with Everidis Health Sciences LLC which gives Everidis the rights to sell BioGaia Probiotic drops, chewable tablets and straws in the USA. The products will be sold under the BioGaia brand to pharmacies and doctors throughout the USA. Launch is expected during the later part of 2007. Everidis is a subsidiary of Nutraceutics Corporation who has been active in the area of dietary supplements since 1994. Everidis are specialists in sales through pharmacies and doctors.

BioGaia´s clinical studies have generated major interest in the USA and have made it possible to find a distributor who will invest in BioGaia´s own developed products under the BioGaia brand.

”This is an important step in our strategic investment in our own brand. Together with Everidis, we will invest in PR prior to the launch. Probiotic products and their positive effects on health are getting increasing recognition in the American media
and consumers are showing more and more interest in these products”, says Peter Rothschild, CEO BioGaia AB.

”BioGaia´s products are well-suited in our commitment to well-documented products for mothers and children” says Jennifer Cherry, President Everidis Health Sciences.

Source: www.biogaia.se

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