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Probis expansion within dietary supplements continuesProbis partner Institut Rosell has signed agreements for the launch of dietary supplements containing Probi’s probiotic in Greece, the Czech Republic and Slovakia. The launches will take place during fall. With this contract, sales of dietary supplements containing Probi’sprobiotic will be underway in 14 countries. ”It is pleasing that the expansion in Europe is continuing now that we have signed an agreement for three additional markets. The market’s great interest contributes to the expectations that the market area Dietary Supplements will, within a two-year period, reach that of today’s sales of the Functional Food market area”, says Probi’s Vice President, Per-Ola Forsberg. The dietary supplements will be marketed by Smart Intermed in Greece and Rougier in the Czech Republic and Slovakia. Furthermore, Probi is undergoing discussions about launch of dietary supplements on other markets, and new agreements are awaited to be signed in the near future. One of the main reasons behind the continued great interest is the documented positive health benefits that Probi’s probiotics have. The sales of dietary supplements containing Probi’s probiotics are underway in Australia, France, Greece, Canada, China, Scandinavia, Slovakia, the United Kingdom, South Africa, the Czech Republic, Germany and the US. Several of these agreements have been signed within the past twelve months. Source: www.probi.com
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